Asian Lite Edited by Buddhdev Pandya honoured by a media award

A well-reputed professional media forum in Britain has honoured Asian Lite, edited by Indian origin journalist Buddhdev Pandya MBE.

How-Do media network, one of the largest media forums in England, selected Asian Lite, published by New Asian Media Ltd, as one among the eight best magazines in the region during their annual award function held om 24th April at Manchester United Stadium at Old Trafford.

Asian Lite was the only community title selected for the award category from over 180 entries.
The 12 high-professional judges, including BBC's Gordon Burns and Jim Hancock, finalised the candidates by analysing their performance in 2007.

The award committee considered several factors including growth of the company, reversing decline, job creation, financial performance, industry accolades, innovation, staff development and leadership.

Mr Pandya, Chief Editor of Asian Lite said, "We are delighted to have received such a recognition which reflects on the dedication of the production and marketing team of the paper at New Asian Media Ltd."

Asian Lite has gained huge popularity amongst the readership in the communities across the country, he added.

Buddhdev Pandya MBE, Chief Editor – Asian Lite"The nomination is a birthday present to us," Anasudhin Azeez, Managing Director, told IANS. "We are celebrating our first anniversary next month and the nomination is an approval of the professionalism my team is providing. Manchester is the Mecca of modern journalism because here is where CP Scott coined his famous quote – Facts are sacred and comment is free – which sums up the essence of journalism."

Asian Lite, launched in June 2007, is the only journal in the British market for professional British-Asians especially the highly skilled migrants and business people from India. Within a year, it has become the media-partner of two major immigrant organisations in the country– the Asian Business Development Network (ABDN) and British Association of Physicians of Indian Origin (BAPIO).

Asian Lite is also the first one in British Asian media to introduce Internet Television by utilizing the spread of broadband facility in the country.

With a print run of 35,000 and readership of 100,000, the title is providing multi-task promotional facilities like Print, Web and
Television at a single platform.

The paper has a principled stand on advertising and declining clients from sex chat lines, astrologers, escort agencies and fake sadhus.

Because of its family and community oriented contents, the newspaper is widely distributed at community centers, temples, gurudwaras and other religious places.