ASIAN LITE SCOOPS A SECOND AWARD

In May 2008, Asian Lite, edited by Indian origin Journalist Buddhdev Pandya MBE was honoured by a well-reputed professional media network How -DO in Britain.

Anasudin Azeez, also an Indian origin, managing director of Manchester-based New Asian Media Ltd and publisher of Asian Lite magazine, received the award on Tuesday at a function at the House of Commons in London chaired IAB president Fabian Hamilton, MP.

A 12-member judging panel, led by IAB chief executive Malcolm Trotter, short-listed the winners from hundreds of applicants.Azeez launched Asian Lite last year after leaving an editorial post with Johnston Press, one of the largest regional newspaper groups in Britain.

Mr Pandya, Chief Editor of Asian Lite said, "We are delighted to have received such a recognition which reflects on the dedication of the production and marketing team of the paper at New Asian Media Ltd."

Asian Lite has gained huge popularity amongst the readership in the communities across the country, now reacing over 30,000 circulation mark. He added, "The two scoops are indeed a great clessing for the team as Asian Lite approaches its birthday".

Anasudhin Azeez, Managing Director, told the reporters, "We are celebrating our first anniversary next month and the it is extreamly satisfying to see an approval of the professionalism my team and efforts that had gone in to achiving such success"

Asian Lite, launched in June 2007, is the only journal in the British market for professional British-Asians especially the highly skilled migrants and business people from India. Within a year, it has become the media-partner of many major immigrant organisations in the country .
Asian Lite is also the first one in British Asian media to introduce Internet Television by utilizing the spread of broadband facility in the country.

The publication readership has reached nearly 100,000, the title is providing multi-task promotional facilities like Print, Web and Television at a single platform.

The paper has a principled stand on advertising and declining clients from sex chat lines, astrologers, escort agencies and fake sadhus.Because of its family and community oriented contents, the newspaper is widely distributed at community centers, temples, gurudwaras and other religious places